Furtrieve, LLC Privacy Policy

Last Revised: February 20, 2020

1.      Introduction

Purpose. The purpose of this Privacy Policy is to describe how Furtrieve LLC, a Indiana limited liability company (“Company”), collects, uses and shares information about you through our online interfaces (e.g., websites) owned and controlled by us, including the www.furtrieve.com website (the “Site”), the Furtrieve mobile application (the “App”) and the wireless Furtrieve device (the “Device”), and together with the App, collectively, (“the Service”). Company’s Service consists of a wireless device, service, and mobile applications to help pet owners communicate with, monitor, track and locate their pets. This is a data driven service. Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or as described at the end of this Policy. 

Our Privacy Policy explains:

  • How We Use and Share Your Information
  • Access to Your Information and Choices
  • Security of Your Information
  • Consent to Processing of Personal Data in United States
  • Changes to Our Privacy Policy
  • Questions and How to Contact Us

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site and the Service. Our Site may also contains links to third party sites that are not owned or controlled by Company. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.


Information You Provide to Us. We collect information you provide to us, for example when you create or modify your account, register to use our Site or Service, purchase products or services from us, including the Device, request information from us, contact customer support, or otherwise communicate with us. This information may include:

  • Name
  • Home address
  • Work address
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Birth date
  • Credit / debit card number (solely for payment purposes)
  • Bank or financial account number
  • User generated content (blog posts, feedback, comments, photos, videos, messages, social media)
  • Pet’s name

Information We Collect Through Your Use of our Site and Service

Your Pet’s Location Data

When you use the Service, the Device will transmit your geolocation information to Furtrieve. Pet owners can use the App to locate, track and monitor their pet using this geolocation information.

Google Analytics / Intercom

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site and the Service. Google Analytics uses “cookies”, which are text files placed on your computer or mobile device,
to help Company analyze how users use the Site and the Service. You can find out more about how Google uses data when you visit our Site or use the Service by visiting “How Google uses data when you use our partners’ sites or apps”, (located atwww.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads on our Site and in the App, but they will not be based on how you browse, shop or otherwise interact with our Site or the Service.

Information Collected Through Cookies and Similar Technologies

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site or the Service through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the Site or use the Service again, the cookie allows the Site or the App, as applicable, to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site or Service features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you. (See, “Advertising” below.)

A Special Note about Children Under Age 13

We are committed to protecting the privacy of children. In accordance with the Children’s Online Privacy Protection Act (“COPPA”), the Site is not designed or intendedto attract the use of children under the age of 13. If you are under the age of 13, you
may not attempt to register with us at the Site or provide any personal information aboutyourself to us without verifiable consent from a parent or guardian. We intend to collect information about children under the age of 13 only as provided by the child’s parent or legal guardian on the Site, or through use of our Service with prior consent of a child’s parent or legal guardian.


Information Usage and Third Party Sharing:We will only use your information in a manner consistent with this Privacy Policy, unless you have specifically consented to another type of use, either at the time such information is collected or through some other form of consent from you or notification to you. Personal information and location-based information is treated as sensitive information by Company and are subject to a heightened standard for sharing, as opposed to non-personal or de-identified information which may be shared with any number of parties.

We may use your information to:

  • provide products and access to services that you purchase using the Site or access using the Services;
  • respond to your inquiries or requests;
  • register your user account;
  • contact you about your orders;
  • process credit card and debit card transactions;
  • ship products to you;
  • send you information about the Service or our products (such as maintenance or security information, promotional materials, surveys, or other advertisements about the Service or products);
  • comply with applicable law or legal process;
  • provide to a third party for their own use, such as marketing, but only if you have specifically opted-in to such third party sharing;
  • provide to a collections agency and/or credit bureau(s) should you default on agreed-upon payments on contract plans;
  • investigate suspected fraud, harassment, danger to persons or property or other violations of any law, rule or regulation, or the terms or policies for the Service or our business partners;
  • share with law enforcement and other parties trying to locate a lost pet;
  • develop and enhance our own data, such as through tracking the location of your Device, provided that any disclosures of such data does not specifically identify you, your Device or your specific location;
  • share non-personal or de-identified information with any number of parties, including analytics companies, technology providers and other business partners;or
  • combine it with data from other sources outside of your use of the Service, such as data obtained from radio frequency technologies within range of your Device

Additional Sharing with Third Parties. We may provide information to third party vendors and subcontractors that help us operate and manage our Site, process orders, and fulfill and deliver products and the Service that you purchase from us. These vendors and subcontractors will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections, including obligations of confidentiality, to limit their use of that information to helping us provide the service.

We may also share your personal information with third parties who may contact you about our products and services that may be of interest to you.

Advertising. We may use how you browse and interact with the Site and the Service inorder to show you ads for Company or our advertising partners that are more relevant toyour interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests.

These interest-based ads may be presented to you while you are browsing our Site or third-party sites not owned by Company, or while you are using the App.

We belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. Currently, our Site and the App do not recognize if your browser sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org).

Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of Company when we have your consent to do so.

Legal Proceedings. We will share personal information with third party companies, organizations or individuals outside of Company if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request.
  • Enforce applicable Terms of Use and Terms of Service, including investigation of potential violations.
  • Detect, prevent, or otherwise address fraud, security or technical issues.
  • Protect against harm to the rights, property or safety of Company, our users, customers or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business, the Site or the Service to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.

Auto Deletion of Data: We may automatically delete data from a Device in connection with a returned or terminated account or device, or as necessary to protect against unauthorized access to the data.

Data Retention: We may retain your information for as long as we feel that there is a business need or benefit to do so. This will include retaining location-based information.

Data Access: Data collected through use of the Device and/or the App, including location information, frequency of use and emergency contact information is generally not available to customers for their own, direct access.

Subscription: Purchasing a subscription will enable and authorize Furtrieve to collect personal information about pets being tracked, including geolocation information, presence, images and access to this information will be made available to your authorized Care Team. By making this purchase, you are acknowledging that you consent to this as the owner of such pet.


If you have questions about personal information we have about you or need to update your information, you can Contact Us. You can opt-out of receiving marketing and promotional emails from Company by using the opt-out or unsubscribe feature contained in the emails. Deactivating your account is always possible by contacting Customer Care through our phone number, online through chat or by sending an email to info@furtrieve.com.


If you are a resident of the European Economic Area (EEA), in order to provide ourSite and the Service to you, we may send and store your personal information (also commonly referred to as personal data) outside of the EEA, including to the United States. Accordingly, your personal information may be transferred outside of the countrywhere you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information. We are committed to protecting the privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we take appropriate steps to provide the same level of protection for the processing carried out in any such countries as within the EEA to the extent feasible under applicable law. By using and accessing our Site and the Service, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.


Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.


If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please Contact Us by email at info@furtrieve.com or contact us by US postal mail at the following address:

9783 E 116th Street #67
Fishers, IN 46037-2822